We are the Digital Lab.
The Digital Lab’s mission is to solve intractable problems of strategic significance using design thinking and modern technology and to promote best practices across the U.S. Department of State as the center of excellence for design thinking and innovation.
Have an Idea?
The LAB is looking for new ideas that can be documented as future project opportunities for the team to evaluate and potentially incubate via R&D process. Complete our intake form and have your idea evaluated by the LAB.
This is our Process.
The goal of the Digital Lab’s (LAB) Research & Development (R&D) Framework is to incubate innovative solutions, services, and processes for Department communicators to enable engagement and understanding of US foreign policy with American audiences and foreign publics. The R&D Framework consists of five key phases as outlined below:
Project Spotlight
The Digital Lab has completed many successful projects that have positively impacted the Bureau. View Our Projects for additional project information.
Customer Data Platform
The Digital Lab is currently conducting discovery on the “Customer Data Platform (CDP) Profile” project, which is intended to assist Public Diplomacy specialists with user segmentation and distribution based on each marketing campaign target audience and goals. The goal of the CDP project is to enable GPA Digital Content to better segment appropriate audiences based on consolidated user group data such as behaviors, preferences, and interactions across different channels accordingly with the various types of campaigns. Learn more!
